Strategy in Action

Strategic Impact on Facebook: A 5-Month Look

Strategy Premise

Consistent, mission-centered storytelling fosters trust, enhances engagement, and encourages a deeper connection with our cause.

When people see stories that reflect hope, transformation, and clear values, they’re more likely to follow, engage, and take meaningful next steps.

My Approach

I implemented a story-first social media strategy rooted in consistency, visual storytelling, and gospel-centered messaging. By posting at least three times per week, with a mix of transformation stories, faith reflections, and milestone updates, I created space for deeper engagement and measurable growth.

Two boosted posts featuring strong visuals, mission-driven language, and clear invitations to get involved sparked significant engagement and helped introduce the organization to a broader audience. Although they didn’t lead to immediate conversions, they played an important role in increasing visibility and planting seeds for future connection.

Outcomes

148,716 total views
45,883 people reached (↑ 715.8%)
6,059 content interactions (↑ 119.7%)
129 link clicks (↑ 616.7%)
3,939 visits (↑ 49.9%)
130 new followers (↑ 128.1%)

Building Capital Campaign: Strategy Showcase

OrganizationAl Insight

Many members of Woodcreek Church had grown up in the church and were now raising their own children there. The long-standing pastoral staff had done the same. This deep culture of longevity and generational faith, combined with the goal of funding a new children’s building, led to the name Raise Up. The campaign highlighted that people weren’t just giving to a building, but investing in the environment that had shaped their own lives.

My Approach

To bring the “Raise Up” theme to life, I designed a storytelling experience where members could record personal testimonies, each ending with the phrase, “I’m [Name], and Woodcreek Church raised me up.” These videos were shared across social media and featured in Sunday morning services to build momentum and emotional connection. We also hosted multiple information meetings where members could learn more, ask questions, and engage directly with the vision.

I crafted messaging that linked giving to legacy, identity, and mission, helping people see their gifts as investments in the same environment that had shaped them. I prioritized storytelling and relational engagement, using personal connection to drive participation.

Outcomes

The campaign met its 3mil+ financial goal, and the new children’s building was completed, now fully paid off. Storytelling became a unifying thread that deepened emotional investment and celebrated the church’s spiritual legacy. The campaign’s message inspired broad participation.

Incentive-Based Child Sponsorship Drive

Strategy Premise

Many of Every Orphan’s Hope’s most generous and engaged donors are child sponsors who view their sponsored children as part of their extended family. This deep emotional connection, rather than obligation, is what drives long-term commitment.

My Approach

I developed a multi-channel, incentive-based campaign built around emotional connection and visual storytelling. New sponsors will receive a personalized mug featuring the child they sponsor, serving as a daily, tangible reminder similar to the photos people display of their own family. The campaign includes multiple segmented emails based on current participation, Meta ads, website banner, and reels featuring the sponsored child and new sponsors unboxing their mug. Each element reinforces the message that sponsorship is not financial but relational.

Key performance Indicators

This is a pending campaign. KPIs will be tracked following launch and include:

• Number of new sponsorships acquired
• Email open, click, and conversion rates
• Engagement with campaign assets, including video views and ad click-through rates
• Long-term retention and continued giving by new sponsors